EMAIL MARKETING | BRANDED CONTENT | PHOTO PRODUCTION

THE CHALLENGE

Fabled, beautiful and modern workwear for women in medicine, is a gorgeous D2C brand with a very narrow target audience: female physicians. Our challenge was to create a converting email strategy that drives sales but also serves the community with valuable information. We followed our SERVE SERVE SELL approach to email marketing – we offer valuable resources and info in 60% of our emails and SELL in the remaining 40%. 

SERVICES

Email Marketing

Branded Content

Photo Production

THE RESULTS

30% Open Rate (from 19%)

5.2% Average Click Rate (from 1.9%)

34% of Revenue Driven by Email