Erin Fabio is the founder and CEO of GRIT Studio, a boutique retail marketing firm built on the belief that creativity and strategy should always go hand in hand. With over two decades of experience spanning digital marketing, content strategy, and creative leadership, Erin has mastered the art of crafting campaigns that don’t just captivate—they deliver real, measurable results.

Before launching GRIT, Erin led Bluemercury’s content team through its acquisition by Macy’s, overseeing creative strategy during a pivotal phase of the brand’s evolution. Prior to that, she honed her expertise on both the agency and brand sides, collaborating with some of the biggest names in entertainment and consumer goods—including Disney, ABC Family, Lifetime, Sassoon, and Durex. Her ability to blend data-driven insights with compelling creative has made her a sought-after leader in the industry.

Championing Women in Business & Leadership

As a fierce advocate for women in business, Erin has made it her mission to create a workplace where women don’t just succeed—they thrive. At GRIT Studio, she has built an agency that prioritizes work-life balance, career growth, and financial empowerment for women at every stage of their careers. She believes that when women are supported holistically, they produce their best, most creative work.

GRIT Studio offers extensive benefits designed to support women, including:
-Mental health benefits to ensure emotional and psychological well-being.
-Super flexible time-off policies to accommodate the realities of work and life.
-Financial literacy training to help women build confidence in their earning potential and financial future.

Beyond fostering careers within her own agency, Erin is deeply committed to championing women-led brands and businesses. She and her team specialize in helping female-founded companies scale their impact, leveraging strategic marketing and content that resonates deeply with consumers. Whether it’s an emerging beauty brand, a powerhouse wellness company, or a female entrepreneur disrupting an industry, Erin is passionate about elevating women’s voices and driving their success.

Deep Expertise in Women’s Brands: We Know Them Because We Are Them

At GRIT Studio, Erin and her team specialize in marketing for women-focused brands—because they live the consumer experience themselves. From beauty and wellness to fashion and lifestyle, GRIT understands what drives female purchase behavior, what builds trust, and what turns a first-time buyer into a lifelong loyalist.

Women shop differently, engage with brands differently, and expect more from the businesses they support—and GRIT taps into that instinctively. With a strategy that merges data with storytelling, the agency creates high-converting campaigns that speak directly to what motivates women to buy and advocate for a brand.

Girls with GRIT: Raising the Next Generation of Bold, Smart, and Resilient Women

Inspired by her 5-year-old daughter, Erin recently launched Girls with GRIT, an initiative designed to equip young girls with the confidence, financial literacy, and problem-solving skills they need to thrive. Built as a club-like environment, Girls with GRIT provides hands-on business and financial training in a fun, engaging way, fostering resilience, curiosity, and an entrepreneurial mindset from an early age. The goal? To empower the next generation of fearless leaders, giving them the tools to dream big and build their own futures with confidence.

Life Beyond GRIT

Based in the Washington, D.C. area, Erin shares her life with her husband, two kids (Rowan, 5, and Barrett, 3), and two dogs. Yoga keeps her sane, coffee keeps her going, and as a self-proclaimed SPF queen.

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